Business Conditions Analysis (1) Essay Example | Topics and Well Written Essays - 500 words

Business Conditions Analysis (1) - Essay Example During this time span, there is considerable amount of decline or downfall in the economic activities. On the other hand, the definition of expansion, which is used by the committee, is that it is the time span between the trough and peak of the economic cycle. During this time span, the economic activities increase by a considerable rate (NBER(a)). The method used by the committee for determining the dates of the important events of the business cycle is inefficient in terms of identifying temporary shifts in the recession and expansion. As, the committee only take its decisions on the basis of the pre-defined definitions and has no method of identifying that the contraction or expansion are only temporary interruptions or actual (NBER(a)). Along with this, there is no appropriate definition of economic activity. For this purpose, the committee takes help from different economic measures which are used to determine the overall broad activity. Some of these measures, which are used by the committee, are product based real Gross Domestic Product (GDP), income based real Gross Domestic Product (GDP), and the real income of the economy (NBER(a)). Apart from these broad economic indicators, Business Cycle Dating Committee also sometime uses the narrow economic indicators which are not able to cover the whole economy, for example the industrial production determine by the index of the Federal Reserve and the real sales. Although, use of these narrow economic indicators along with the broad economic indicators can result in the problem of double counting the of the industries and sectors included in both indicators but still these narrow economic indicators can be beneficial when there is conflict between the broad indicators (NBER(a)). It is also important to establish, that the method used by the committee for the determining peaks and troughs is completely different from the two

David Hume and Immanuel Kant on our ideas of right and wrong Essay

David Hume and Immanuel Kant on our ideas of right and wrong - Essay Example The human soul is always on the look out for the answers that haunt their reasoning. Philosophy provides one with the answers to all the questions concerned with the universe, human existence, understanding, morality, ethics and the like. One of the major questions that have been asked all through the history is about the meaning and ideology of right and wrong. What is right and what is wrong? How can you identify something as right or wrong? These are some of the questions that involve the awareness of the philosophy concerning right and wrong. Philosophical ethics, as termed by David Hume, deal with such questions and this branch of philosophy methodizes and, sometimes, corrects the practice in which human beings engage in everyday life. Accordingly, we try to understand the right things of life in difficult situations trying to do the good in respect of what we are and how we act in order to strive to do the right things as human beings and to avoid the things that are bad. Somet imes called meta-ethics, the specific part of the philosophical ethics discusses what right and good mean and how to act out for a life of good avoiding the bad in daily life. David Hume and Immanuel Kant are two of the most prominent philosophers to deal with the ides of right and wrong. David Hume (1711-1776), philosopher, historian, political theorist, social scientist, and essayist in his An Enquiry Concerning Human Understanding (1758) and A Treatise of Human Nature (1739) provide a good knowledge about the understanding of right and wrong. ... The ideas of Hume had their impact on Metaphysics, Epistemology, and Psychology. "Hume is remarkable in that he does not shy away from conclusions that might seem unlikely or unreasonable. Ultimately, he concludes that we have no good reason to believe almost everything we believe about the world, but that this is not such a bad thing. Nature helps us to get by where reason lets us down." (Hume. 2006). The empiricist philosopher tries to make clear the rigidity of scientific methodology rely on philosophical reasoning. According to him, we can understand the world only as a matter of fact and so only experience can prove this. Relations of ideas cannot speak exactly for the existence of human beings, the universe or God. Thus, right and wrong are concepts that need to be experienced rather than described. This empirical understanding of the ideas of right and wrong is needed to have the clear picture of things. In the work An Enquiry Concerning Human Understanding Hume discusses the origin and association of ideas. He distinguishes between impressions and ideas which will give us his notion of idea in general. Idea, for him, is livelier than impressions. Also, Hume talks about the train of thoughts, associating different ideas and explains the three kinds of relations between ideas. They are resemblance, contiguity in space-time, and cause-and-effect. Hume discusses the concepts of right and wrong and other related ideas of ethics, prolifically, in his A Treatise of Human Nature (1739). This is an expanded form of the discussions in the short essay An Enquiry concerning the Principles of Morals. In an empirical way, Hume argues that the moral

Management of Health Programmes- Organizational Design and Culture - A Essay

Management of Health Programmes- Organizational Design and Culture - A Process Centered Concept (SLP) - Essay Example Health care management has acquired a qualitatively different character from the days of voluntary service of philanthropic spirit to present day business driven corporate spirit. In this Session Long Project (SLP) based on the general aspect of the knowledge of organizational design and culture, a practical example is given how one big pediatric hospital with stood the wind of changes from old style stable health practice to modern day market driven patient centered health care. The children’s hospital of our interest was started by a group of doctors around three decades back with the purpose of serving the society of course with an allied intention of making little bit fortune also. In this setup each unit head was master of ones own destiny. As shown by Mintzeberg (1973) the design and culture of the organization was largely purpose driven and the staff used to report to their respective unit heads (Mintzeberg, 1973). ... maintenance of doctors position,and that the human rights are above professional privileges" (Bethune& Hannat, 1998,p.103). The whole atmosphere was informal. In this conducive, idea driven environment the hospital prospered and became one of the best in country. Two Decades Later Now the hospital had several departments catering service in different streams of pediatric specialty. Most of the doctors who lived for the ideas they cherished were retired and the new generation was almost unaware on who's shoulders they areManagement of Health sitting. At the height of glory decay started. The previous purpose driven informal atmosphere became privilege for people with vested interest. Few individuals gained importance at the cost of process and function. Inflationary pressures coupled with mismanagement made the hospital costly. At the end of two decades there was utter chaos. Corrective Measures At this juncture series of measures were taken. First, a Director was appointed and every staff of the hospital were made accountable to him, including the unit heads. As shown by Mintzberg (1973) the work was organized on the process driven principle and everybody started reporting to the Director (Mintzberg, 1973). Second, monthly once a full day was devoted to the meeting, with parents of the children treated by the hospital the previous month. An interaction was setup between medical fraternity and patients. Customer satisfaction took precedence over revenue generation. A regular Public Relation Officer (PRO) was appointed. First time in the history of the hospital process was given equal

An Analysis of Lord of the Flies by William Golding Essay Example for Free

An Analysis of Lord of the Flies by William Golding Essay Savage vs. Civilized The main concern of Lord of the flies is the conflict between the two competing drives that all humans have; to live by the rules and act right or to defy the rules and act on ones desires. Meaning Savage vs. Civilized. William Golding associates the instinct of civilization with good and the instinct of savage with evil. In the story the character Ralph is the protagonist who represents civilized, leadership, and order. On the other hand Jack is the antagonist and represents savagery and the desire for power. William implies that people are much more prone to the instinct of savagery than the instinct of civilization, especially without authority. In the beginning of the story, the meetings that the group has are very civilized and everybody abides by the rules. They form a society that has a leader (Ralph) and have a symbol of authority, which is a conch shell. They all listen to Ralph and use the conch shell to talk during the meetings; making the meetings very civilized. In the beginning they all do their part whether it be watching the fire, building things, going hunting for food, or getting water, they all did their part. As the story goes on most of the kids start slacking and the jobs are not being done well; they are becoming more savage. For instance the fire goes out when a ship passes, there is not much water in the coconuts, and only 2 people build the last shelter. The kids can’t even have a civilized meeting, and the conch shell is not being put to use as it should be. During the meeting piggy says† What are we? Humans? Or animals? Or savages? What’s grownups going to think? Going off- hunting pigs- letting out fires- and now! † By piggy saying this, it shows that the kids really are acting like wild animals and little savages. They are no longer thinking before they are doing things and have no sense of control or authority. They are beginning to go wild and the instinct of savage is kicking in.

Electronics Arts Company Analysis

Electronics Arts Company Analysis Electronic Arts (EA) is an American developer, marketer, publisher, and distributor of computer and video games. The gaming industry where the company operates is one of the most competitive and dynamic industries. Perform a PEST analysis and five forces analysis on the industry as well as SWOT analysis and suggest an appropriate strategic course for Electronic Arts. 1.0 Introduction Electronic Arts, Inc. (EA) is a worldwide developer, dealer, publisher and distributor of video entertainments. The organization was an initiate of the early home computer amusements organization and was remarkable for encouraging the designers and programmers in charge for its games. Initially, EA was a home computing amusement publisher. EA developed via achievement of several successful developers. It had grown to be one of the worlds biggest third party publishers. (Wikipedia ,2010) Presently, it is mainly successful goods are sports games available under its EA Sports label, entertainments based on trendy film authorizes such as Harry Potter and games from long-running franchises like Medal of Honor, Need for Speed, The Sims, Battlefield and the presently games in the Burnout and Command and Conquer series. With the majority of its sports instruction series being industrial by EA, and the worlds biggest enlargement studio EA Canada which they are also the distributors of the Rock Band series. (Wikipedia ,2010) 2.0 PEST analysis tools PEST can be described as political, economic, social, technological issues, which are applied to evaluate the marketplace for a company or organizational unit. The PEST analysis headings are a structure for analysis a position, and can also be applied to evaluate a plan or position, trend of a business and marketing proposal. It is a helpful implement for understanding marketplace situation, in which they are working, and the opportunities and threats that be positioned within it. (Strategylabs, 2010) The models issues will vary in significance to a particular company based on its business and the products it manufactures. Moreover, issues which are more probable to alter in the outlook or more related to a specified business will carry greater meaning. Additionally, EA who create a large range of goods can find it more helpful to evaluate one division of its organization at a time with the PEST model, hence concerning on the particular issues appropriate to that one division. (Researchmarkets, 2009) By understanding the situation in which EA function exterior to the divisions, they know how to take benefit of the opportunities and diminish the threats. Particularly, it is a functional tool for understanding threats linked with market development or decline and as such the situation, prospective and trend for them. It is finding out where they are in the circumstance of what is occurring exterior that will at several point cause what is happening within of the business. (Modelbenders, 2009) 2.1 Five forces analysis Porters five forces analysis contracts with issues external a business that influence the environment of rivalry within it, the forces inside the organization that control the approach in which firms compete, and accordingly the organizations likely productivity is accomplished in Porters five forces model. An industry has to realize the dynamics of its businesses and marketplaces in order to compete successfully in the market. It described the forces which make rivalry, competing that the competitive atmosphere is formed by the relations of five dissimilar forces acting on a company. It seems at five solution parts specifically the threat of entrance, the power of consumers, the power of providers, the threat of substitutes, and competitive challenges. (Emerald Insight Staff , 1993) Understanding the environment of each of these forces gives associations the essential approaching to allow them to make the right plans to be successful in their marketplace. It is a simple tool that supports EA understanding where power lies in a business situation. It also assists to recognize both the strong point of their current competitive situation, and the strength of a situation of them is looking to move into. With an understandable recognizing of where power lies, it will allow EA to get fair benefit of its strengths, develop weaknesses, and avoid taking incorrect stages. Consequently, to concern this planning instrument efficiently, it is vital to know the position and to look at each of the forces separately. (Modelbenders, 2009) 2.2 SWOT analysis SWOT analysis is a strategic planning system applied to assess the strengths, weaknesses, opportunities, and threats concerned in a plan or in an industry venture. The interior issues can be analysis as strengths or weaknesses depending upon their force on the companys goals. The exterior issues can comprise macroeconomic matters, technological alter, legislation, and socio-cultural transforms, as well as alters in the market or competitive situation. (Strategylabs, 2010) In many rival analyses, EA make completed outlines of each competitor in the marketplace, concerning particularly on their virtual competitive strengths and weaknesses utilizing SWOT analysis. EA will observing each competitors price structure, sources of earnings, resources and competencies, competitive situation and manufactured goods isolation, degree of vertical combination, historical reactions to business enlargements and other issues. (Emerald Insight Staff , 1993) Another instance is EA, which is a great example of how computer amusements business can utilize a SWOT analysis to shape out a strong company strategy. They have known that its strength was selling openly to customers and keeping its prices lower than those of other competitors. EA put together a company strategy that integrated mass customization and just-in-time manufacturing and allowing consumers enjoy their computer amusements with complete imagination in the games world. (Researchmarkets, 2009) 2.3 The analytical tools in solutions It helps EA in discovery the true resolution that best meets their requirements and can play a dynamic role in the accomplishment as well as support. To make easy this development, they have recognized strategic deal with key vendors. The growing resolutions portfolio presents customers with leading skill by world-class partners and developed in the marketplace. EA suggests proven resolutions that provide stability, scalability and the elasticity needed to maximize effectiveness and performance in a extremely competitive atmosphere. (Sadler, Philip , 1993) EA bring value to their customers by joining that recognize how with an entire suite of feature rich resolutions that offers the best functionality part. Thus, the system to develop the productivity and efficiency of company analysts, EA must continue to enlarge the width and strength of their data storehouses, which will diminish the number of data sources that analysts need to entrance directly. They must also equip analysts with improved analytical tools that manage the way they do. (Coate, Patricia , 2007) In line with the ever growing complexity of the competitive marketplace EA has abilities far beyond those of the conventional intermediary, letting them to manage as their customers reliance risk partner with resources to contain every part of their business. They give the firm with the most proper resolutions, through consultancy services, systematic tools and risk goods that continue and improve their customers situation in the market. (Sadler, Philip , 1993) 3.0 Conclusion Any company must seek to understand the nature of its competitive environment if it is to be successful in achieving its objectives and in establishing appropriate strategies. If a company fully understands the nature of the analysis, and particularly appreciates which one is the most important, it will be in a stronger position to defend itself against any threats and to influence the forces with its strategy. The situation is fluid, and the nature and relative power of the forces will change. Thus, the need to monitor and stay aware is continuous. (Coate, Patricia , 2007) Some issues during the implementation of these analyses strategic are crucially important for organizations to build long-term business strategy and sustaining competitive advantages rather than simply list the forces. Successful use of the analysis includes identifying the sources of competition, the strength and likelihood of that competition existing, and strategic recommendations for the action a company should take in order to develop barriers to competition. (Researchmarkets, 2009) It is important to make sure that the sources are reliable and relevant to the current condition of the organization. It has to be viable, reliable and valid, in order to conduct a good analysis of the model. For this purpose, the gathered data and information has to be checked and be applied to the current business conditions. Further limitations could be present in the nature of market forces that reduce the applicability of the information sources to present situations and the amount of detailed information required. (Wikipedia, 2010) 4.0 Reference Question 1 Wikipedia (2010), Electronic arts, retrieved on February 12,2011 from en.wikipedia.org/wiki/Electronic_Arts Strategylabs (2010), Analysis of electronic arts, Retrieved on February 13,2011 from www.strategylabs.net/search-swot-analysis-of-electronic-arts_p8.asp Researchmarkets (2009), Swot analysis , Retrieved on February 12,2011 from www.researchandmarkets.com/reports//electronic_arts_swot_analysis Modelbenders (2009), Electronic arts, Retrieved on February 12, 2011 from www.modelbenders.com/papers/Smith_Game_Impact_Theory.pd E-library Emerald Insight Staff (1993), 1st ed., Strategic Management,    Emerald Group Pub lishing Ltd Sadler, Philip   (1993), 1st ed., Strategic Management , Kogan Page Ltd. Coate, Patricia (2007), 1st ed., Focus on strategic management ,   Emerald Group Publishing Ltd Question 2 Suggest why different approaches to strategy development might be appropriate in different organizations such as a university, a fashion retailer and a high technology company. Introduction A business strategy naturally is an article that obviously expressive the way an industry will pursue and the steps it will take to accomplish its objectives. In a quality of business plan, the business approach results from objectives created to support the stated assignment of the business. In the examination step of business plan development, one of several processes is applied to evaluate a firms market, resources, barriers to achievement and specific advantages. The aim of strategic examination is to classify what a business needs to achieve, the strengths it can bring to bear on achieving the objective and weaknesses that require to be addressed prior to combination and accomplishment. (Sadler, Philip   ,1993) Strategic consideration methodologies can comprise estimating the business circumstances, several of competitive situations, verifying what market forces are at work and ranking competitors, among others. Integrating a business approach typically is one of many steps in a larger production planning process. A business strategy starts with an overall vision. From the vision, a mission statement for the industry is constructed, regularly the shorter and more accurate the better. A mission guides to specific objectives the business will accomplish to complete its mission and that in turn guides to approach to attain goals. Specific plans are regularly then developed to support the business plan. (Coate, Patricia ,2007) Corporate strategy It is verifying the greatest plan to be competitive in the market. It assists to classifies, evaluates, and clarifies the main issues  facing productions to deliver insights corporations can apply to develop performance and achieve a competitive advantage. It is focused with the overall principle and scale of the business to meet stakeholder outlooks. This is an essential level since it is seriously influenced by investors in the production and performs to lead strategic decision-making throughout the business. Corporate strategy is frequently stated openly in an operation statement. The associations have a vision and a plan for accomplishing that vision. They apply that strategy through everything they accomplish. These great associations are able to make and capture value and situation themselves for better value. (Businessdictionary,2009) 2.1 Business unit strategy Strategic business unit (SBU) is focused more with how an industry competes profitably in an exacting marketplace. It focuses strategic decisions about option of goods, meeting wants of clients, gaining benefit over rivals, developing or making new opportunities. It is known as a business unit within the overall corporate identify which is distinguishable from other business because it serves a defined external market where management can conduct strategic planning in relation to products and markets. (Wikipedia ,2010) The unique small business unit advantages that a firm insistently promotes in a constant manner. When organizations become truly large, they are greatest thought of as being collected of a number of productions. These organizational units are large enough and standardized enough to exercise organize over most strategic issues influencing their performance. They are controlled as self contained planning units for which distinct business strategies can be enlarged. A strategic business unit can include an entire organization, or can basically be a smaller division of an organization set up to execute a specific job. The SBU has its own business approach, goals and rivals and these will frequently be dissimilar from those of the parent organization. (Wikipedia ,2010) Operational strategy It is focused with how each division of the business is managed to bring the company and business unit level strategic way. It concerns on problems of resources, progressions, and groups. The operating strategy intends to close the strategic gap between business strategy and accomplishment. It transforms the strategic objectives into obviously described achievement aims and aligns the implementation process to the value intention. The operating strategy consists of several parts starting with the operating business form as the basis for development, function, and technical and human performance style. An operating business form is the associations crucial logic for constantly accomplishing its principle goals. The desired outcome is to have a tactical to carry out the operating strategic plan. (Tmginconline ,2009) A number of the key essentials comprise classify required decisions and correlated issues for business process such as key production processes, managing approaches. Additionally, it gives creative ideas for operating problems and to make new value opportunities. It is a model to close business development gaps and to understand business value. It can be described as the business development direction based on the general vision. For example, key decisions and leading values for key business processes and managing approaches. (Tmginconline ,2009) 2.3 Olympia College Olympia College was established to meet the rising require for private top education in the country and is an associate of the well-known Raffles Education Group. There are choices of analysis of the strategic plan process within Olympia College. The operational strategy shows that direction into generating strategic competitive advantage in the development. Therefore, they can get a new system to structure their business functions and make sure the successful enlargement of their business in the competitive market. (Olympia ,2010) Strategic planning is a long range planning procedure that helps in setting the direction of Olympic College. The strategic plan originates from the colleges mission and strategic vision and gives detailed actionable strategies for moving towards planned outcomes. Moreover, they have to help student improvement toward objective completion. It is more purposeful and successful in their efforts to bring education at a distance, finalize and realize a long range distance education plan. (Olympia ,2010) However, they have to exploit community entrance to Olympic College, particularly for enlarge and apply an on-going enrollment management structure that informs instructional plans, student support services, and facilities planning. They are concerning attention on learning and to assist students, ability, personnel, and administrators perceive themselves as a society of beginners, encourage a college wide culture of measurement that embraces the consideration of learning outcomes and encourages the study of teaching and learning. (Olympia ,2010) 2.4 Padini Holdings Berhad Padini sells ladies shoes and accessories, childrens clothes, maternity wear and accessories through different subsidiaries. They can apply the business unit strategy to formulate and execute the plans that will give a competitively greater fit the situation and accomplish the organizational objectives. However, it can assist Padini to emphasize attention on a particular regional market or consumer group. The long term plan of Padini also wants to do the interior and exterior review to strengthen the situation in the global market. ( Padini, 2010) It shows a fashion viewpoint of each will covers a complete range of goods intended at a targeted customer. The corporation will carry on upgrading the image of its goods while emphasizing value and standard. It is successful grip in the productive but competitive womens footwear market. There are strategies to strengthen its dominant situation with enhanced production lines and increased competence. Having successfully impressed its brand names into the perception of Malaysian consumers, Padini is moving to turn its different labels into regionally familiar fashion leaders. It aims to fulfill the potential of the export market, particularly in the Asian region, and will also step up in foreign country marketing for its goods. ( Padini, 2010) 2.5 Dell INC. Dell Inc. is the top retailer of computer systems in the market. Dell sells desktop personal computers, notebook computers, network servers, and a diversity of computer software. They can apply the corporate strategy as a direction in which its production operations work together to get particular objectives. They implement that strategy for accomplishing their vision to build up a strong communication suppliers and customers relationships in the future. It helps Dell to find out the best strategy to be competitive in the marketplace. Thus, it will guide them to improve the work performance and gain a competitive advantage. (Dell, 2010) Dells objective is to generate loyal clients by providing better experience at a great value. They are devoted to direct relationships, giving best goods with standard based technology outperforming the rivalry with value and an advanced client experience. Dell is the association which is recognized worldwide for its approach of direct selling to the customers and business customers due to which it has obtained greater profits and has grabbed large market share from its rivals. As the business develops with the period of time it is largely enterprise strategy is becoming stronger, complicated and established. (Dell, 2010) Conclusion Nowadays, competitive market a strategy that assures a constant approach to offering the goods or services in a system that will outperform the competition is significant. However, in performance with defining the marketing strategy associations should also have a well defined method for the day to day progression of executing it. A cost leadership strategy is based on the idea that the associations can manufacture and market a high quality goods or services at a lower cost than their rivals. These low costs must transform to profit margins that are higher than the manufacturing average. Some of the circumstances that must exist to support a cost leadership strategy comprise an on-going accessibility of working capital, excellent process engineering abilities, and close management of work, goods designed for easiness of manufacturing and low cost distribution. (Emerald Insight Staff ,1993) It is important to know the market segment as described by the viewpoint characteristics associations have chosen as the objective for their offering. It is based on the criticality of the prospects require, their approach about alteration, the importance of the benefits, barriers that exist to integrating the offering into daily procedure and the reliability of the offering. The prospective for market penetration involves whether they are selling to past clients or a new outlook, how aware the forecasts are of what they are presenting, rivalry, growth rate of the manufacturing and demographics. The prospects willingness to give for product value is established by their understanding of competitive pricing, their capability to give and their want for characteristics such as value, stability and dependability, ease of utilize, consistency and steadiness. (Coate, Patricia ,2007)

Amblyopia Essays -- Medicine Medical Eye Papers

Amblyopia This paper provides a brief description of amblyopia and discusses current research regarding the motion pathway in individuals with amblyopia. Amblyopia is a condition in which visual acuity in one eye is greatly reduced. It is caused by lack of stimulation or disuse during visual development (Rose, 1998). Because the eye is not fully developed at birth (Jarvis, 1992, as cited in Rose, 1998), infants need stimulation to complete the visual neural pathway. When one or both eyes are inhibited, for example due to misalignment of one eye (strabismus) or a large difference in refractive power between two eyes (anisometropia), the neural pathway for the inhibited eye develops abnormally, or does not develop at all. At approximately six years of age eye development is complete (Stager, 1990, as cited in Rose, 1998). Before visual development is complete amblyopia can be treated. If it is caught and treated at an early age, normal vision can be preserved (Rose, 1998). There are several types of amblyopia. Researchers must be aware of the various types of amblyopia because the effects for each are not always consistent. Strabismic amblyopia is caused when the two eyes are out of alignment due to weak musculature. Anisometropic amblyopia is a result of a large difference in refractive power of an individual's eyes. Another form of amblyopia results when visual information does not reach the retina. This is called stimulus deprivation amblyopia. Meridional amblyopia is a result of the diffused images caused by astigmatism. Researchers often discover that there are differences between groups of amblyopes based on type. For example, Levi and his colleagues (1994) discovered differences in vernier acuity between anisomet... ...9-1944. Hess, R. F., & Anderson, S. J. (1993). Motion sensitivity and spatial undersampling in amblyopia. Vision Research, 33, 881-896. Hess, R. F., Demanins, R., & Bex, P. J. (1997). A reduced motion aftereffect in strabismic amblyopia. Vision Research, 37, 1303-1311. Kubova, Z., Miroslav, K., Juran, J., & Blakemore, C. (1996). Is the motion system relatively spared in amblyopia? Evidence from cortical evoked responses. Vision Research, 36, 181-190. Levi, D. M., Klein, S. A., & Wang, H. (1994). Amblyopic and peripheral vernier acuity: a test-pedestal approach. Vision Research, 34, 3265-3292. Levi, D. M., & Polat, U. (1996). Neural plasticity in adults with amblyopia [Abstract]. Proceedings of the National Academy of Sciences of the United States, 93, 6830. Rose, S. E. (1998). Amblyopia: the silent thief. The Journal of School Health, 68, 2, 76-79.

EA Games

Change is part of organizational growth and survival in our modern global economy. If an organization is going to grow and survive, it needs more than traditional strategic business plans. One of the principal drivers of competition is technological advancements. Company’s can develop a strong competitive advantage through the strategic use of information technology. This white paper will discuss information technology (IT) concepts that have successfully been utilized by other organizations. The purpose is to benchmark how other companies have successfully implemented information technology and how SaveWithUS can conceptualize these strategies. The focus of IT is not just on the internal applications or computer systems that reside on the network; rather the focus is the strategic approach that information systems can have to support the business plans, goals, and objectives of the organization. Ultimately, a strategic approach to information technology should improve a company’s competitive advantage, business intelligence, reduce costs, increase margin, streamline business processes speed, accuracy, and reliability, communication, data based decision making, and increase overall customer value (Mickler, 2008). Many start-up companies develop a business plan but rely heavily on their own experience when it comes to business decision making rather than facts that an existing company would use. As the company grows, mistakes become more costly, they will rely more and more in information to base sound decisions. SaveWithUS is at the juncture where business decisions need to be based on facts not guesses. To remain competitive and profitable, SaveWithUS needs to reduce costs of merchandise manufactured and products purchased for resale. Technology has changed the way information is captured, stored, processed, analyzed, distributed, communicated; and the organizational infrastructure which is used to reduce costs, increase profits, and gain a competitive advantage. The effective use of information technology requires an organization and cultural change. The most important component in the change equation is making the decision to change. If resistance to change permeates, this will lead to the breakdown and irrelevancy of what was once a strong organization (CTU Online, 2008). Change is forever part of business sustainability. Understanding the external business environment can improve the strategic approach that an organization should adopt in a competitive market. A highly competitive environment includes multiple firms targeting he same market to win the same business. The external environment has forces which business must contend with for survival. Michal Porter has devised a five forces model that focus on these external pressures. The five pressures are 1) rivalry among existing competition, 2) threats of substitute products, 3) bargaining power of suppliers, 4) bargaining power of channels and end users, 5) barriers to entry. This model can be very helpful to think of competition in its broadest sense which suggests areas for competitive posture. Porter’s five-force’s model provides the framework to judge an organizations position and analyze a business level strategy which will describe how an organization competes in the marketplace (Frenzel & Frenzel, 2004). These are just a few reasons why information technology is the critical infrastructure of any organization. The case study referenced herein is Electronic Arts (EA), the leading independent video game publishing company, producing popular titles such as The Sims, Madden NFL, and Medal of Honor. They also publish games based on Hollywood franchises such as the Lord of the Rings, Harry Potter, and The Godfather. Nestled in Silicon Valley, Electronic Arts is a very successful organization with more than 50 best-sellers that sold more than a million copies each. Many people would believe that Electronic Art’s is a video game development company which base its success from the rich talent pool of creative people, artists, animators, programmers, and technicians. This is a highly competitive industry and getting more competitive every year with a fickle customer base. EA has competitors such as Activision, Take-Two, and Vivendi Games which all sell strong in the marketplace. It would be reasonable to assume they also have a highly talented staff of developers and creative artists. EA is successful because they are the model of a stellar management company. According to EA president and COO John Riccitiello, â€Å"EA pulls it off by honing the way that it develops and markets games: by thinking of its products as emotional, cinematic experiences, not toys. † Electronic Arts is in the business of delivering a total entertainment experience. The company built its creativity on a foundation of management discipline (Salter, 2007). EA understands the completive landscape and performs extensive due diligence. Riccitiello has stated, â€Å"We often know more about the feature set of our competition's products than our competition does. † Electronic Arts recognizes that gaining a competitive advantage will not materialize because of slicker graphics, audio, or better storylines than the competition; consumers expect these features to improve over time and that is part of the gaming industry. EA knows that the high-tech imagery features they develop today will only be copied tomorrow which will not provide long-term advantage. EA has strong competitive intelligence, forecasting, budgeting, timing, and methodical project management disciplines. EA uses information technology to store financial data, sales data, important customer data, competitive data, and offer access to share this information across business units. EA has the discipline of sharing best practices and technologies using intranet libraries. This enables data to become more accurate and to be shared or broadcast faster through a more reliable means (Mickler, 2008). An e-business strategy can be defined as the electronic means of internal and external communications for an organization. Internally, employees can use a private intranet to share information, facilitate knowledge dissemination, management reporting, collaborate with business partners, sales promotions, and competitive intelligence, all of these features and more can be used with the development of an intranet. EA is diligent to understand their customers. They know that what is real to their consumers is what is on TV. Electronic Arts believes in gaining better understanding of their audience through the use of focus groups. These are non-EA groups of gamers and EA takes their recommendations seriously to the point they will do a complete rewrite. Traditionally, the gaming industry is male dominated. Industry demographics suggest the target audience is male between the ages of 16 and 24. EA wants to expand their market beyond the typical gaming demographics. However, EA proceeds with caution not to lose current customers that do not want to see dumbed down products. When making complex decisions on marketing strategies and tactics, it is important look at hard data to in decision making. Information technology can provide the means of using marketing intelligence, trends, economic data, competitive market data, technological, demographics, government sources, and cultural and social information to provide a solid foundation upon from which to draw (Salter, 2007). Using e-business strategies such as customer relationship management (CRM) tools can identify important customer data to develop products and service specific to their needs, wants, and desires. The result of their data was a game titled the SIMS which attracts customers of all ages, thus developing new markets with different set of wants, needs, and desires. In addition, e-business is a means to reduce customer and supplier expenses, meet customer and supplier needs in a defect-free manner, and improve the speed in which these functions can take place. Knowledge management tools are processes the organization will employ to collect, store, analyze, and distribute information. Information technology offers data mining technique which are the convergence of technologies that provide computations to make sense of all the information stored (Frenzel & Frenzel, 2004). The maturity of an information system in an organization can have a direct effect on the speed, accuracy, and reliability of its data processing. Information technology can eliminate the manual logging of paperwork, eradicate human error and increase speed, accuracy and reliability of the information stored (Mickler, 2008). Some of the mundane tasks can become completely automated through bar code scanners and other technology which will reduce labor costs, increase accuracy of data, and induce inventory cost controls (Mickler, 2008). I addition, information technology can improve the manufacturing process while meeting customer demands and reduce costs. In an effort to accurately control inventory costs, SaveWithUS should consider Just-In-Time (JIT) manufacturing and including technology to help reduce costs. JIT does not use the conventional ways of producing products with large batch sizes at high volumes. The JIT philosophy is where machine operators produce only the items needed, when it is requested, and on time. Information technology also plays a vital role in measuring the return on investment for these new processes (Frenzel & Frenzel, 2004). Computer inventory management systems can control and coordinate delivery of raw materials or components from suppliers with production schedule, thereby minimizing inventory carrying costs. It is absurd to realize management can not track the percentage of repeat business, the accuracy of the expense of manufacturing costs, and sales goods of sold (CTU Online, 2008). The objective of SaveWithUS needs to be the development of a realistic business strategy that has full support of top management, established clear goals, development of long-term customer relationships, and provides maximum value. Bringing quality value to the customer is vital in the competitive and global business world. A competitive advantage is achieved when an organization has integrated information technology in the business activities with the value chain more cost-effectively than the competition. The goal of a business is to sell their products and services and keep customers buying in the future by means of adding value. Customers exchange something of value, such as money, for the products and services an organization produces. Strategic planning allows an organization to recognize how the customer sees the value of a company’s product or service and helps better position their goods in the market to make a profit (Frenzel & Frenzel, 2004). Strategic plans will use resources of people, money, facilities, and technical capabilities that are required in order to achieve the goals and objectives. The goal of information technology is to support these efforts and add value of speed, accuracy, and reliability (Mickler, 2008). In the games industry, success, novelty, and great innovative designs do not automatically mean that a company will enjoy long-term success. In fact, the annals of the gaming publishing industry is eroded with once triumphant companies that currently are no longer existence. It takes a distinct mixture of success and business savvy to stay afloat and competitive. This review is hypothetical, created solely to fulfill course task requirements. The review of and title of an article depicts Electronic Arts (from now EA) as â€Å"Playing to Win†, the fact is that they are indeed playing the business game to win. EA is one of the world's foremost reliant interactive software developing and publishing company. Since its inception, EA has garnered more than 700 awards for outstanding software in the U. S. and Europe. According to their own on-line career opportunity web site EA(2010) they say that EA markets its products worldwide under four brand logos and has over 33 product franchises that have reached more than a million unit sales worldwide. We will discuss more about their target market audiences in the next two sections. EA see themselves as a company that provides a product to it's target market that appeals in the sense of interactive cinematic gaming experience. According to Salter (2002) Computer and video games are a bigger business than the movies, and the biggest force in games is Electronic Arts a company whose blockbuster titles dazzle millions of customers and generate billions of dollars in sales. As the world leaders in interactive entertainment we can say that EA's most important competitive advantage is the fact they have lasted 20 years in the business and has gathered enough experience to leverage heritage into the entertainment gaming industry. Their other advantage is that they allow their 12 developing studios innovation freedom while impressing the discipline to meet deadlines. This means that it's not all about gaming but also about planning, and management having a good business plan in place and a good vision is certainly a good competitive advantage. This is corroborated by Rabin (2010) when he says that the business plan developed was visionary and had three key elements: first, that the creative talent at the company would be treated like artists, involved in the marketing, and generally revered more than at other companies in the industry; second, that they would develop proprietary tools and technology that would enable them to quickly develop their titles cross-platform; and third, that they would handle the distribution to stores. Their primary target market (audience) is the users of advanced entertainment systems. The customary gamers are males in between the ages 16-through 24 year of ages. EA has continue to expand and move their traditional demographics As the market expands, their enthusiasts is to figure out how to publish products for people who are not the within the traditional demographic model. The fact is that EA's present their content to a wide general audience appealing to all key demographic market segments by logically brainstorming their products as an emotional experience, How do they create an emotional experience? The emotional experience is created through offering their target markets a highly targeted campaign contributing the opportunity for the user to interact with the game. It's a simple but very radical idea in which the users is part of the cinematic experience, therefore the user does not see the game as a toy but as an appealing realistic experience. Currently, their specific target market audience comprises a wide general range of users utilizing advance game consoles, personal computer system, video game consoles such as Nintendo, Play Station, Play Stations, and numerous others. Let's clarify one thing about game publishing companies. They are exactly just that â€Å"Publishers† , they don't consider themselves to be developers. The game entertainment publishing arena is quite busy and extremely competitive. Beside having fun and playing games it takes discipline to be creativity and code award winning games. This is a fact that is corroborated by Salter (2010) when he writes that it takes a tough company to make entertaining games. Salter quotes the president and COO of â€Å"The forgotten aspect of creativity is discipline,† beside discipline it takes a good development team and a good project manager with a sense of scheduling, creating buzz about the product through a hard core marketing campaign. Everything centers around information technology especially the discipline of methodically managing their projects, their information technology systems play a large aspect of their success through regimented collaborative best practices across their an intranet library. In closing in my opinion what makes Electronic Arts a potential winner is their ability to take ingenious people who are highly motivated and talented and create excessive amounts of value. Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSâ„ ¢, EAâ„ ¢, EA SPORTS Freestyle â„ ¢ and POGOâ„ ¢. In fiscal 2008, EA posted GAAP net revenue of $3. 67 billion and had 27 titles that sold more than one million copies. We were tasked to improve the functionality of the site, both technically and visually. The technical aspects of keeping up with ncreased user demands and features and facilities offered by the site were all dealt with to everyone’s satisfaction. It was felt that the site architecture and the user experience still left room for improvement, and we have lots to offer to fill this need. It was also important to ensure that the CRM and frontend complimented one another visually. Above all, we wanted the access site to offer an equivalent experience to the Flash site, rather than an alternative one. Our reputation as designers with flair for translating a company’s brand onto their website and for creating great user experiences got us this project. We were given the responsibility of revamping the entire site to reflect the brand of the company. Creating a site that was easily scalable and low on maintenance was also one of the primary requirements. We made the site made very light and the download speeds were reduced substantially. Only a few colors were used through most of the site, and two other colours were used where some differentiation was needed. Style sheets were created to keep the vast amount of content consistent visually. A clean, slightly serious and professional look was given to the entire site.