Marketing Mix Of The Cell Phone Market Essay - 1849 Words

Product The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market. Marketing Mix Product: The strongest initial marketing angle for the Aural Plus would be to highlight and promote its most unique and enhanced features, the shock and water resistance, as well as the high quality speakers. These will satisfy the needs of any consumer that has a passion for music as well as ease the fears of any customer that has experienced the troubles that accompany a damaged phone. The Aural Plus is a fully enclosed water proof and shock resistant cell phone with high quality speakers which not only eliminates the possibility of water damage and physical damage from dropping, but the high quality speakers also remove the consumer need to purchase an additional Bluetooth speaker for listening at louder volumes. Price: Since the Aural PlusShow MoreRelatedThe Right Target Market Essay1456 Words   |  6 PagesTarget Market One of the most important marketing functions for a firm is finding the right target market. A target market by definition is: a group of consumers at whom the seller specifically aims its marketing efforts. Identification and selection of the target market is crucial for a firms marketing strategy to be effective. 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